The Afterlives of Korean Screen Culture
The Afterlives of Korean Screen Culture examines what happens to Korean audiovisual culture after its national origin becomes unstable, obscured, localized, or disavowed in China.
Rather than telling a conventional story of Korean cultural export, influence, hybridity, or soft power, the book asks how Korean audiovisual forms continue to operate after they no longer appear securely—or even visibly—as Korean.
The book develops two central concepts: Screen Capitalism and Amnyu. Screen Capitalism describes the systemic logic through which audiovisual media circulate, localize, commodify, deterritorialize, and reterritorialize. Amnyu names the submerged and mutable persistence of Korean screen culture through localized forms, industrial knowledge transfer, affective practices, and transnational reassembly.
China functions here not simply as a national case or receiving market, but as a generative site from which transnational media theory can be revised.
